My
name is Aurore (pronounced "Aurora" in
English) and I have been in the service of the world of
image for 6 years.
My background initially touched mainly the
medium of graphic design and communication, then progressed naturally
into Multimedia, before pausing its journey with what you will
find within these pages. Anyway, the aims and objectives are the
same: ultimately it is a question of having a sufficiently broad
pallet of styles to adapt to the taste of the client.
MY RELATIONSHIP WITH THE WORLD OF
ART
A work of Art is the result
of an inner voyage,
of very personal
research not necessarily accessible to the common run of people.
Its first
objective is not to flatter the glance of
the casual observer; it could disturb it, or shock it. And since
this step is not lucrative (for the majority of honest artists),
it should not follow any current of fashion, if they are not artistic
currents. Finally the technique is not a point for negotiation.
It is here that I consider the step of the
graphic designer, completely different from that of the artist.
Even if we use similar mediums, even if creation calls upon an
artistic direction, even if we both know the syndrome of the white
page, and even if we both intend for our work to touch a large
audience.
I adapt my pallet of styles to emphasize your personality, not
mine.
Daily work requires keeping up to date with the currents of visual
communication as well as those of technological research.
Graphic Design is to Art what “Prêt-à-Porter”
is to “Haute-Couture”. (see no pejorative connotation
there).
Very often the requirements of the client
are defined during a long discussion on their objectives,
and the spirit which they want to eminate from the final product.
Then there is the conception step: one starts quite abstract,
an idea, then when one takes into account the target, the style,
the tree structure, and the technique employed, then this “thing”
evolves into a finished product. My role is to guide you, and
help you to "cement" your project.
This
web-site
will
give you a good overview of my work, including not only graphic
design, but also personal work, like canvas, art prints, photography
and some extracts of my sketch books. This website is in constant
evolution, and will be updated very regulary with my last works
and creations. |
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